Design Process

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Initial Concept

The initial concept was to create a logo that was clean, modern, and easily recognizable. The focus was on simplicity, ensuring the design would be versatile and scalable across different media.

 

• Color Palette

We chose a vibrant color palette featuring shades of green (#46DF93) and lime (#CFF242) to represent growth, innovation, and energy. To convey a professional and trustworthy appearance, a deep navy blue (#130F33) enhances these colors.

 

• Typography

The font "Black Future" was selected for its modern and sleek appearance. It aligns well with QAPI's technological aspect, providing a futuristic feel.

 

• Logo Symbolism

The critical element of the logo is the stylized "Q," which resembles a start/power button. This symbolizes the beginning of a journey and the potential to boost work efficiency with QAPI. The design is kept minimalistic, focusing on clear, bold shapes.

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WCAG Compliance

 

To ensure the logo and associated visual elements were accessible to all users, we adhered to the Web Content Accessibility Guidelines (WCAG). Key considerations included:

 

• Color Contrast: Ensuring sufficient contrast between text and background colors to make the logo readable for visually impaired users.

   

• Scalability: Designing the logo to be clear and recognizable at different sizes, ensuring it remains effective on various devices and screen resolutions.

   

• Simplicity: Keeping the design simple and uncluttered to facilitate understanding and recognition.

 

 

Visual Elements

 

• Primary Logo: The main logo features the "QAPI" text with the stylized "Q" at the beginning. The green and lime colors provide a fresh and dynamic look, while the dark navy adds depth and contrast.

   

• Journey Icons: A series of icons depicting the evolution of the "Q" from a simple circle to the final design. These icons represent the stages of development and growth.

   

• Mobile App Icon: Variations of the app icon in different color combinations ensure flexibility and adaptability across different platforms.

 

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Implementation

 

The new logo and mascot design were implemented across various platforms, establishing a strong brand identity and reinforcing the product's key messages.